Amy Jayne - Brighton Music Conference Amplified

Instrumental to the success of Women in Dance Music Collective are our ambassadors and partners. Conscientiously curated to represent the latitude of the industry each brings with them talent and an inimitable set of skills and experience to connect, elevate and inspire our collective. 

Essential to the success of our ambassadors and partners are the tenacious teams behind them.

As part of our commitment to amplifying women in the industry we are spending time within their organisations - connecting with their teams, highlighting culture and showing how our ambassadors and partners are encouraging and supporting women within the business.

Our Amplified Series continues at the UK's foremost electronic music conference Brighton Music Conference, talking to advisory board member Amy Jayne about her career path into the dance music industry and role as Head of Marketing at Shogun Audio Ltd.

What do you do for Shogun Audio and Brighton Music Conference?

I’m Head of Marketing at Shogun Audio LTD. Under our umbrella we manage Shogun Audio, Elevate Records and SGN:LTD which are drum & bass labels led by Brighton based DJ and Producer Friction. Each label has its own identity celebrating different shades of the genre. We also provide label services and support for Maraki Records which is one of the leading UK bass labels from My Nu Leng and FineArt.

My role consists of radio and DSP plugging, PR, sourcing artwork and assets, artist development and managing marketing campaigns for all aspects of the companies. 

After a couple of years attending and speaking at BMC, I was asked to sit on the advisory board amongst some amazing faces of the dance scene. I’ve enjoyed attending the meetings and giving my thoughts on the conference which is celebrating its 6th year. I’m really looking forward to seeing all the plans unravel later this month! 

What inspired you to want to work in the music industry?

I’ve always enjoyed music promotion and marketing and was always blessed to be surrounded by talented musicians from a very young age. Even at 12 years old when I organised and promoted a local  ‘Battle Of The Bands’ for charity - I knew this was something I wanted to make a career out of. Since then I’ve pushed myself to constantly work with artists and events to gain knowledge in as many areas of the industry as possible.

How did you go about getting your foot in the door?

When I was at university, I co-founded a drum & bass event which grew from local DJ’s to headline acts. After this I started working at Digital Nightclub in Newcastle where I was involved in a number of dance events and festivals. After years of exit flyering, making barely any money from my own events and generally trying to get involved in the local scene as much as possible, I was approached by D&B powerhouse Hospital Records in London for a promotions assistant role - which really kicked off my career. Moving to London, I threw myself into the job gaining more knowledge in the label side of things as well as events on a worldwide scale. A year later I was promoted to Head of Promotions which swung open more doors and opportunities. 4 years down the line, I decided to leave London for a life by the sea and delve into the world of freelance, making myself available to work with an array of different artists and projects. After a number of conversations with Friction - who was preparing to drop his debut album ‘Connections’, I accepted a full time role with Shogun Audio in October 2017. 

What do you love about your job and working in the music industry?

I love that every campaign and artist I work with is individual. I’m very lucky to work with an array of very talented artists - all of which have their own style and personality. Because of this, no campaign or day is the same and I’m constantly challenged to come up with exciting and innovative ways to present their music. I also love watching an artist develop, there is nothing more rewarding then being presented with a new or relatively unknown act and watching them grow. Being able to share my knowledge and understanding of marketing and the music industry to enhance an artists career is literally what gets me out of bed every morning! 

What’s your favourite electronic dance track out at the moment?

The drum and bass scene continues to go from strength to strength and we’re lucky to have more labels and new artists than ever before. It’s hard to pick 1 favourite track of the moment because there are so many varied styles! A couple of tracks I’ve got on repeat at the moment include:

Technimatic - True Believer - Taken from their ‘Through The Hours’ LP on Shogun Audio

Slightly biased I know, but this track went OFF at their London LP launch last week and shows they can delve a little deeper than the liquid they’re celebrated for. It’s hard to pick a favourite track on the new album but this is certainly up there.

Dogger X Mindstate X Liam Bailey - Broken Home - out now on 1985 Music

This is gonna be D&B track of the year - It’s only April I know! Full of soul and luscious liquid tones, Liam Baileys amazing vocal plucks alllllllll the heart strings. I’m looking forward to attending their showcase at The Arch, Brighton on Friday 12th April.

S.P.Y - See Your Face Again - Out now on Hospital Records

I’m a sucker for an old skool piano riff, throw in an amen break and da dah… a track that will get everyone up and dancing! S.P.Y is an absolute machine and his latest LP ‘Dubplate Styles’ does not disappoint. 

What’s the biggest challenge you’ve faced working in the industry? 

Being referred to as “JUST a promo girl”. I’ve done my time standing outside clubs handing out flyers until daft o’clock and I’ve worked hard to get to where I am today. Some people assume that my job involves throwing out a couple of posts out on social media but there is a little bit more to it than that! From the outside it might look like it’s all parties and fun but you don’t see the late nights, pulling my hair out and constantly chasing people. I’ve been criticised in the past for taking things too personally and not quite nailing the work/life balance - I put my hands up, I’m guilty!!! But it’s because I work hard and genuinely care about what I do, our labels and our artists. 

Best bit of advice for those looking to break into the industry and what to expect?

Never ever underestimate the power of networking. If I didn’t have the confidence to throw myself into situations where I was able to have conversations with all walks of life of the music industry, I wouldn’t be sat here today. Get yourself out there, chat to people and PLEASE have manners when you do. I’ve been working in the music industry for over 10 years and it still amazes me to the lack of manners some people have - we’re all busy, there is absolutely no excuse for it. Leave a good impression, work hard and be nice!

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