Instrumental to the success of Women in Dance Music Collective are our ambassadors. Conscientiously curated to represent the latitude of the industry each brings with them talent and an inimitable set of skills and experience to connect, elevate and inspire our collective.
Essential to the success of our ambassadors are the tenacious teams behind them.
As part of our commitment to amplifying women in the industry we are spending time within our Ambassador organisations - connecting with their teams, highlighting culture and showing how our ambassadors are encouraging and supporting women within the business.
Our Amplified Series continues at one of the worlds leading dance music labels Toolroom Records talking to Label Assistant Rianna Cooper about her career path into the dance music industry.
What inspired you to want to work in the music industry?
I’ve been passionate about music since I was a little girl, my parents have always taken me to gigs and festivals since I can remember which is where I found my own love for all types of music. I spent my childhood listening to everything I could hence discovering my love for dance music. I’ve always been creative so I went on to study photography at university where I was lucky enough to attend two photo shoots for work experience; one with Hannah Wants and the other with Darius Syrossian. This was what really inspired me to want to work in the music industry and what kickstarted my journey to get there.
How did you go about getting your foot in the door?
My sister studied music journalism at university and went on to work within the dance music industry after she left. She eventually ended up at Toolroom and introduced me to the team after I graduated. I knew after I met everyone this is where I wanted to work. So I guess I owe it to my sister for that one!
What do you do for Toolroom?
I’m Toolroom’s label assistant so my job involves many responsibilities here. I work closely with Matt, Toolroom’s label manager making sure we’ve got all the assets we need for each release. I then create each release and make sure everything gets sent off to stores correctly. I also work closely with my sister Lou each week doing the same thing for all of our sub-labels. As well as uploading and creating all of the releases, I create all of the artwork for Kaluki, Saved, Etiquette & ABODE which is something I love doing coming from a creative background. As well as this, I’m also the person that registers all of our music with the Collecting Societies, this is more admin based which I equally enjoy as it gives me time to listen to some music and really focus on the work.
What do you love about your job and working in the music industry? I love all the elements of my job at Toolroom. Because I do such a variety of things and work with nearly everyone within the company it means I learn so much about each aspect of the business rather than being based in one role. It also means my job is never boring and every day is different!
What’s your favourite track out on the label at the moment?
It’s got to be Illyus & Barrientos – ‘Shout’?!
What has been a career highlight for you so far?
After being at Toolroom for less than two years there are so many it’s hard to pick. However, being able to attend ADE two years in a row has got to be up there!
What's the best bit of advice you have for those looking to break into the industry?
Go for it! Take any opportunity that comes your way and be someone that people want to work with. This industry is fast paced and there may be people that you don’t get on with but just be the bigger person and show them who’s boss!