Instrumental to the success of Women in Dance Music Collective are our ambassadors. Conscientiously curated to represent the latitude of the industry each brings with them talent and an inimitable set of skills and experience to connect, elevate and inspire our collective.
Essential to the success of our ambassadors are the tenacious teams behind them.
As part of our commitment to amplifying women in the industry we are spending time within our Ambassador organisations - connecting with their teams, highlighting culture and showing how our ambassadors are encouraging and supporting women within the business.
Our Amplified Series continues at one of the worlds leading dance music labels Toolroom Records talking to Community Manager Victoria Nicole Smith about her career path into the dance music industry.
What do you do for Toolroom?
I have been working at Toolroom for just over 4 years now. I am the Community Manager for the label. It’s my job to grow and nurture our incredible fans, connecting them from all over the world and making sure they’re at the forefront of everything we do. As well as this, I run the digital marketing campaigns for our music releases and I’m responsible for all of our social media platforms.
What do you love about your job and working in the music industry?
THE MUSIC! I’m incredibly lucky to be doing a job that I honestly love. I get to listen to so much new music all day, every day. Secondly, I also love the social aspect of my job and that I get to meet and talk to our fans from all over the world. The #TOOLROOMFAMILY is one big, positive community and we’re working on some incredible things behind the scenes!
How did you go about getting your foot in the door?
I studied Fashion Promotion at University for the Creative Arts and I always knew it was the digital aspect of the course I wanted to get into. During my first year of University, I interned at Emslie Creative PR. It was brand new company and the experience I got was amazing. From assisting press days, creating press alerts, securing coverage in magazines to running social media accounts. In my second year, I assisted a fashion photographer and a stylist and got involved with as many university projects as I could. Once I graduated in 2014, I was actually offered my very first job as Press Assistant at Emslie PR, so all my hard work in first year had really paid off.
It was during my second year of University when I really knew I wanted a job in music and I changed a lot of my portfolio to reflect that. I had a lot of transferable skills from work experience, but I really needed to show my passion and understanding of the culture.
What’s your favourite track at the moment?
‘Girls’ on Kaluki by Pirate Copy & ALISHA. I met Alisha last year at our WeAreListening event and she is going to go faaar! Maxinne (Maxine Garman) also has her full debut coming up soon on Toolroom called ‘Something In Our Life’ and it’s HUGE! Mark Knight has been playing it non-stop and I’m genuinely excited for the year she has ahead.
What has been a career highlight for you so far?
Running the marketing campaign for CamelPhat’s remix of Fatboy Slim’s ‘Right Here, Right Now’ was amazing; the rich history of the track gave me so much scope to make some really engaging digital content for our socials. I think it’s the sort of project Toolroom does well, and the release went straight to #1 on Beatport. It was fantastic to see all our hard work pay off.
Also working on ‘TOOL15OOM’ campaign, which was a project celebrating our 15th anniversary as a label. It was the biggest (and longest) release we’ve ever done ,with a 70-track album of new music, alongside at 15 date world tour and merchandise collection! Working on marketing campaigns that have such an international reach really inspires me, and I managed to secure some great PR coverage alongside delivering the social media campaign too.
And lastly, the #WeAreListening project has been a huge highlight for me. This is a concept that I personally created here at Toolroom - a platform dedicated to women in the Dance music industry. We host events here at Toolroom HQ designed to encourage and mentor new female artists, offering marketing sessions, production workshops and A&R feedback.
If you’re a female producer and want to know more about the next event, head here.
We’ve brought together so many girls who wouldn’t have met with without this platform, signed tracks that we’ve heard, and recently signed Maxinne to our main artist roster. The platform has just turned 1 and there’s so much more planned for it.
Best bit of advice for those looking to break into the industry and what to expect?
Expect to work hard and be prepared for how quickly things change and happen around you. Surround yourself with things that inspire you. Live and breathe the industry. Go outside your comfort zone (yes it’s scary, but you have to push yourself) Be patient. Be nice to people.